What we want!

Our goal is simple for our ads.  Get the reader to Stop. Scan. Read. Click.

What we’ll cover!

• The 4 Step Process to easily create Facebook™ Ads for that “WOW” your audience.
• How to get your ads to…
  • demand attention,
  • users reading them,
  • users taking action, and
  • getting you results.
• How to keep it simple and give you confidence!

SIMPLICITY. SIMPLICITY. SIMPLICITY! That is the name of the game here.  There is no need to try to get too fancy.

Who is this for?

1. You are completely new to Facebook Ads and don’t know where to get started
2. You have been dabbling in Facebook Ads and not getting the results you’re looking for
3. You consider yourself a bit of a maestro and you’re looking to kick it up another notch — you go, friend!

Ok, let’s take a look at the 4 Must-have Steps to create ads that Wow, Sizzle and Pop!

STEP 1: Grab their Attention!

Our first job is to get them to stop.  Stop scrolling through their feed — whether that is a Facebook or Instagram or any other social platform.

We do that by grabbing their attention.  There are 2 ways to demand their attention and get them to stop scrolling.

1. The Image
2. The Headline.

Let’s take a look at both.

The Image

Example one and two…

📌 Which would you choose? Option one or two?  Image #1 we have seen it a million times.  What is the biggest challenge for people dieting?  To stop eating the good stuff (by the way, why is it that all the good stuff is the bad stuff? Huh?

📌 If you like desserts and cake is this going to stop you?  Is it going to demand your attention?  Absolutely.  This will be especially true when you couple it with a curiosity invoking headline.  Please note:  This is NOT about being deceptive or using this as bait.  This is about authentic genuine marketing!

Ok, so we have the image that is going to grab their attention, but at the same time, we have to have an equally powerful headline to go with it.

The Headline and Image work together to help demand their attention.  Bear in mind, at this stage the reader is just scanning and is deciding whether they should read a little more or keep going!

The Headline

Example one and two…

📌 Which one would get you curious?  Which one have you seen a thousand times?

📌 Again I want to be abundantly clear here.  You HAVE to be able to deliver on your promises.  We are not into clickbait or cheesy marketing.  There is way too much of that around and we’re here to help and serve people…so our deliverables have to match what we say.

STEP 2: Spark their Interest

👉 Once we have their attention we want to make sure we now get them interested.

👉 But take note we have literally seconds to do this.  Grab their attention and then hook them as soon as possible.

Let’s look at 2 different examples?

Example one and two…

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📌 Which would you choose? Option one or two?  Is it because it is more interesting?  Creates more curiosity and intrigue?  Less of the same old and sale old?

STEP 3: Feed their Desire

👉 Once we have grabbed their attention, we have captured their interest, our next goal is to…

👉 Feed their desire.  Get them seeing an outcome that they want, so they picture themselves being there and they want to take the next step.

👉 Focus on painting an image in the minds of their future self

Example one and two…

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📌 Which would you choose? Option one or two?  Is it because it is more interesting?  Creates more curiosity and intrigue?  Less of the same old and sale old?

STEP 4: Call them into Action

Example one and two…

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SUMMARY

OK so I really hope this makes sense to you and you enjoyed it.  Let me know in the comments below if you have any questions.

In summary here are the 4 Must-have to Create Facebook™ Ads That Get Attention & Results.

1. Grab Attention
2. Spark Interest
3. Feed Desire
4. Call them to Action

Finally…don’t just nod in agreement, apply the principles and your results will change!

Chat soon

Kenneth